Coach AI
Led the full redesign of an AI-powered fitness coaching web app, enhancing user engagement and experience for an international client base (NY & Zurich).
Services
Product Design, App Redesign, UX Research
Services
Product Design, App Redesign, UX Research
Services
Product Design, App Redesign, UX Research
Tools
Figma, Miro, Notion, Adobe CC, Slack
Tools
Figma, Miro, Notion, Adobe CC, Slack
Tools
Figma, Miro, Notion, Adobe CC, Slack
Value
Improved usability, modernized UI, and increased user retention
Value
Improved usability, modernized UI, and increased user retention
Value
Improved usability, modernized UI, and increased user retention
Timeline
12 weeks
Timeline
12 weeks
Timeline
12 weeks


Coach AI is an AI-powered fitness coaching web app that helps users improve health and build sustainable habits through personalized workout recommendations via an AI chat coach. The app faced low engagement and retention due to an outdated UI and complex user flow.
I began with a UX audit and user research, then led a full redesign in Figma, improving navigation, onboarding, and user flows while modernizing the interface. This resulted in an increase in user retention and a smoother experience with the AI coach chat.
Coach AI is an AI-powered fitness coaching web app that helps users improve health and build sustainable habits through personalized workout recommendations via an AI chat coach. The app faced low engagement and retention due to an outdated UI and complex user flow.
I began with a UX audit and user research, then led a full redesign in Figma, improving navigation, onboarding, and user flows while modernizing the interface. This resulted in an increase in user retention and a smoother experience with the AI coach chat.
Coach AI is an AI-powered fitness coaching web app that helps users improve health and build sustainable habits through personalized workout recommendations via an AI chat coach. The app faced low engagement and retention due to an outdated UI and complex user flow.
I began with a UX audit and user research, then led a full redesign in Figma, improving navigation, onboarding, and user flows while modernizing the interface. This resulted in an increase in user retention and a smoother experience with the AI coach chat.




By addressing usability issues, I simplified interactions with the AI, enhanced the UI, and improved accessibility. These changes led to an increase in daily active users and a reduction in drop-off rates.
By optimizing the AI chat experience and making the app easier to navigate, I helped users stay more engaged, resulting in improved retention and greater consistency in their fitness routines.
By addressing usability issues, I simplified interactions with the AI, enhanced the UI, and improved accessibility. These changes led to an increase in daily active users and a reduction in drop-off rates.
By optimizing the AI chat experience and making the app easier to navigate, I helped users stay more engaged, resulting in improved retention and greater consistency in their fitness routines.
By addressing usability issues, I simplified interactions with the AI, enhanced the UI, and improved accessibility. These changes led to an increase in daily active users and a reduction in drop-off rates.
By optimizing the AI chat experience and making the app easier to navigate, I helped users stay more engaged, resulting in improved retention and greater consistency in their fitness routines.
Contact me
Let’s Talk Design
Want to collaborate? Feel free to reach out - I'm open to new projects and would like to discuss!
Contact me
Let’s Talk Design
Want to collaborate? Feel free to reach out - I'm open to new projects and would like to discuss!
Contact me
Let’s Talk Design
Want to collaborate? Feel free to reach out - I'm open to new projects and would like to discuss!