Coach AI
Led the end-to-end redesign of an AI-powered fitness coaching web application, improving engagement, usability, and long-term retention.
Services
Product Design, App Redesign, UX Research
Tools
Figma, Miro, Notion, Adobe CC, Slack
Value
Improved usability, modernized UI, and increased user retention
Timeline
12 weeks
Coach AI is a web-based fitness coaching platform that delivers personalized workout recommendations through an AI chat interface. The product struggled with low engagement and retention due to complex user flows, unclear onboarding, and a fragmented interaction with the AI coach.
I started with a UX audit and user research to identify key friction points, then led a full product redesign in Figma. The scope included restructuring information architecture, simplifying onboarding, and redesigning core user flows to make interactions with the AI coach more intuitive, predictable, and goal-oriented.
Through iterative usability testing and close collaboration with stakeholders, the redesigned experience reduced cognitive load, clarified progress tracking, and improved accessibility across the product.
As a result, the platform saw higher daily active usage, reduced drop-off during onboarding, and improved retention, with users engaging more consistently with the AI coach and maintaining healthier workout routines over time.
