The Shift App
Responsible for the complete redesign of a mindfulness and meditation app, introducing gamification and live-streaming features to enhance engagement.
Services
App Redesign, UX/UI Design
Services
App Redesign, UX/UI Design
Services
App Redesign, UX/UI Design
Tools
Figma, Miro, Invision, Jira, Adobe CC
Tools
Figma, Miro, Invision, Jira, Adobe CC
Tools
Figma, Miro, Invision, Jira, Adobe CC
Value
Improved usability, boosted DAU, and increased engagement through gamification.
Value
Improved usability, boosted DAU, and increased engagement through gamification.
Value
Improved usability, boosted DAU, and increased engagement through gamification.
Timeline
6 months
Timeline
6 months
Timeline
6 months
The Shift App is a mindfulness and meditation platform designed to help users develop consistent mental wellness habits. The goal of the redesign was to attract a younger audience (ages 22-35) and improve engagement. I led the redesign as the Lead UX/UI Designer, working closely with a small design team and collaborating with the development team for a seamless implementation.
To achieve this, we added key features like live streaming and gamification elements, such as Journeys - interactive programs users could complete. We also overhauled the UI to create a more modern and engaging experience. These updates resulted in a 36% increase in daily active users (DAU) and a significant boost in user retention.
The Shift App is a mindfulness and meditation platform designed to help users develop consistent mental wellness habits. The goal of the redesign was to attract a younger audience (ages 22-35) and improve engagement. I led the redesign as the Lead UX/UI Designer, working closely with a small design team and collaborating with the development team for a seamless implementation.
To achieve this, we added key features like live streaming and gamification elements, such as Journeys - interactive programs users could complete. We also overhauled the UI to create a more modern and engaging experience. These updates resulted in a 36% increase in daily active users (DAU) and a significant boost in user retention.
The Shift App is a mindfulness and meditation platform designed to help users develop consistent mental wellness habits. The goal of the redesign was to attract a younger audience (ages 22-35) and improve engagement. I led the redesign as the Lead UX/UI Designer, working closely with a small design team and collaborating with the development team for a seamless implementation.
To achieve this, we added key features like live streaming and gamification elements, such as Journeys - interactive programs users could complete. We also overhauled the UI to create a more modern and engaging experience. These updates resulted in a 36% increase in daily active users (DAU) and a significant boost in user retention.
In summary, we achieved our goal of engaging a younger demographic to the Shift App by enhancing the app’s usability, introducing innovative features, and expanding the educational library with targeted content designed to resonate with this audience.
By making the app easy to navigate, user-friendly, WCAG-compliant, and conducting thorough usability testing, we improved key metrics such as user retention, DAU / MAU, and overall content engagement.
In summary, we achieved our goal of engaging a younger demographic to the Shift App by enhancing the app’s usability, introducing innovative features, and expanding the educational library with targeted content designed to resonate with this audience.
By making the app easy to navigate, user-friendly, WCAG-compliant, and conducting thorough usability testing, we improved key metrics such as user retention, DAU / MAU, and overall content engagement.
In summary, we achieved our goal of engaging a younger demographic to the Shift App by enhancing the app’s usability, introducing innovative features, and expanding the educational library with targeted content designed to resonate with this audience.
By making the app easy to navigate, user-friendly, WCAG-compliant, and conducting thorough usability testing, we improved key metrics such as user retention, DAU / MAU, and overall content engagement.
Contact me
Let’s Talk Design
Want to collaborate? Feel free to reach out - I'm open to new projects and would like to discuss!
Contact me
Let’s Talk Design
Want to collaborate? Feel free to reach out - I'm open to new projects and would like to discuss!
Contact me
Let’s Talk Design
Want to collaborate? Feel free to reach out - I'm open to new projects and would like to discuss!