The Shift App
Responsible for the complete redesign of a mindfulness and meditation app, introducing gamification and live-streaming features to enhance engagement.
Services
App Redesign, UX/UI Design
Tools
Figma, Miro, Invision, Jira, Adobe CC
Value
Improved usability, boosted DAU, and increased engagement through gamification.
Timeline
6 months
The Shift App is a mindfulness and meditation platform focused on helping users build consistent mental wellness habits.
The project was a full product redesign aimed at repositioning the app for a younger audience (ages 22–35), improving engagement, and strengthening long-term retention.
I led the redesign end-to-end as Lead UX/UI Designer, owning product direction, UX strategy, and UI execution. I worked closely with a small design team and collaborated daily with developers to ensure a smooth and efficient implementation.
To support the new positioning, we introduced gamification mechanics and live streaming features, including Journeys — structured, goal-oriented programs that guide users through consistent practice. The UI was fully modernized to improve clarity, accessibility, and overall usability.
The redesign resulted in a more intuitive, scalable, and engagement-driven product experience.
Post-launch, the app achieved a 36% increase in Daily Active Users (DAU) and a measurable improvement in user retention and session frequency.
By simplifying navigation, aligning the interface with WCAG accessibility standards, and validating decisions through usability testing, the redesign directly impacted key product metrics, including DAU/MAU ratio, retention, and overall content engagement.
